Match your GEO path to your industry and stage
GEO isn't something every business must do right now. Competitive intensity, how your customers make decisions, and your existing foundation all determine the right starting point, and our judgment starts with those differences.
First, is it a fit?
If these signals sound familiar, GEO is worth evaluating
Your customers ask AI for advice
They ask "which one should I choose," "which is better," or "any brands you'd recommend", and these questions are becoming the routine first step of a decision.
Decisions depend on trust and judgment
Common in B2B, enterprise services, SaaS, professional services, and cross-border trade: the higher the deal size and the longer the buying chain, the more AI answers matter.
Your offering needs explaining and comparing
Buyers need context, comparisons, and recommendations before deciding, not just a price. These are the businesses AI most needs to describe correctly.
Solid SEO, invisible in AI
Your content and rankings are fine, yet AI platforms rarely cite or recommend you, a sign of a gap between what you optimize and how AI retrieves.
A one-line test: if your prospects might ever ask AI whether to choose you, GEO deserves a serious look.
Industry programs
Different industries, different first moves
Cross-border e-commerce & export
Appear in overseas buyers' AI conversations
International buyers increasingly use ChatGPT and Perplexity to source suppliers. The focus is English-language brand entity building and authoritative source coverage.
B2B & manufacturing
Get cited in selection and comparison scenarios
High-consideration, long-cycle industries. Prioritize citation paths in "selection criteria," "brand comparison," and "supplier recommendation" questions.
Software & SaaS
Become the default answer for "recommended tools"
Users ask AI to recommend tools and compare alternatives. Lock onto high-conversion scenarios like "alternatives to X" and "which is better."
Professional services
Let trust happen before first contact
Consulting, legal, and financial services sell trust first. Focus on expert entities, credentials, and credible presentation of real cases.
Consumer brands
Enter the "what would you recommend" shortlist
AI is becoming a new shopping advisor. Focus on product-fact consistency, authentic word-of-mouth context, and visibility in recommendation questions.
Healthcare & wellness
Keep critical information accurate and compliant
Health information demands extreme accuracy. Focus on fact governance, credential presentation, and visibility within compliant boundaries.
Illustrative cases
What results look like: the metrics, and the movement
The following are illustrative examples (anonymized and consolidated) shown to explain our measurement approach and deliverables, not a promise of specific outcomes.
Citation rate 4% → 26% on an English question set
Rebuilt the English semantic structure around 50 high-frequency buyer questions, covering procurement Q&A and industry media contexts. Brand citations rose notably in ChatGPT and Perplexity.
Mention rate 0% → 52% in comparison questions
Targeted "alternatives" and "which is better" questions, optimized product entity and third-party comparison contexts. The brand now appears consistently in recommendation-type AI answers.
Description accuracy 61% → 92%
Cleaned up outdated information and competitor confusion, rebuilt brand entity and product fact base. AI's descriptions of positioning, product lines, and capacity became markedly more accurate.
How we measure
Four core metrics, all verifiable
GEO results aren't about being mentioned once. We focus on stability, accuracy, and decision influence.
Mention rate
The share of AI answers that mention your brand across a standard question set: how widely you make the shortlist.
Citation rate
The share of answers citing your site or content as a source: how much you're treated as a trusted source.
Description accuracy
How accurately AI describes your key facts (positioning, products, strengths). Inaccurate descriptions are a risk in themselves.
Recommendation position
Where and how your brand appears in recommendation-type answers. Earlier and more positive means more influence.
Every metric states its measurement definitions and limitations (platforms, model versions, regions, time windows). We never treat a single answer as a conclusion.
See where the opportunity is in your industry
A free audit scans the typical AI question scenarios in your industry and gives you a brand visibility baseline with priority recommendations.
Book a free audit